I have no idea how professional comedy writers work, but for some reason I'm convinced that one of their favorite things to do is come up with a simple set up and then write 200 punchlines for it. This isn't based on any facts or empirical research, other than sometimes in sitcoms you'll see a set up that every character in the room gets to riff on. Also, it's something I like to do. I think it's a fun mind exercise to see how many punchlines I can come up, especially when I'm bored. Here's an example from a recent Facebook post that none of my friends seemed to care about. I like the last one the best. Post your own slogans below!
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